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Es personal: Biden intensifica el ridículo contra Trump
Global
AFP
From joking that he wished Donald Trump had injected bleach to mocking him for falling asleep in his trial, Joe Biden is doing his best to get underneath his rival's notoriously thin skin.
Biden and his campaign have ramped up personal attacks on the Republican with just six months until November's US presidential election, with the 81-year-old taking an aggressively sarcastic and derisive tone.
In doing so the Democrat is trying to flip the script on a man who also loves to dish out political insults. But Biden's 2024 campaign insists it's not gratuitous and is designed to get across a political message.
"President Biden and our campaign are going to make clear the fundamental choice voters face in this election," Biden campaign spokesperson James Singer told AFP.
"Donald Trump promised to make America great, instead he made America like him: jobless, weak, and diminished," he said. "Joe Biden's campaign is about the American people and the future he believes we can all build together."
Former president Trump has long shown a genius for dominating the news cycle with outlandish statements and political attacks. For years he's mocked Biden over his age, despite being only four years younger at 77, and his lifelong stutter.
Biden is now gunning for his own headlines.
Where Biden's 2020 campaign tried to stay above the fray of petty attacks, this time around he has increasingly gone for open ridicule of Trump, with a marked increase since a fiery State of the Union speech in March.
In April, Biden made the first of a series of jokes about how Trump had suggested injecting bleach to tackle Covid while president during the pandemic. "He missed, it all went to his hair!" he quipped.
The jab couldn't fail to hit home, as Trump is famously proud of his yellow-orange, wraparound hairstyle.
But the jokes have now taken on a darker tone, with Biden joking three times during a fundraising swing in San Francisco and Seattle last week that it was "too bad he didn't" actually inject bleach.
- 'Fight for attention' -
Biden has also branded the scandal-plagued real estate tycoon "Broke Don" in reference to the huge amounts Trump has been spending on legal fees for his criminal indictments instead of on his campaign.
Barely a public event now passes without the Democrat telling a joke about a "defeated-looking guy" approaching him to say he's being crushed by debt, and Biden replying: "Donald, I can't help you."
Then there's "Sleepy Don" -- Biden's revenge for Trump's long-time epithet "Sleepy Joe" -- referring to Trump apparently falling asleep during his hush money trial in New York.
And Biden this weekend branded Trump "clearly unhinged" for being unable to accept his 2020 election loss.
Mientras tanto, la campaña de Biden está llevando la doctrina de la respuesta rápida a nuevos extremos. A los pocos minutos de los comentarios de Trump, envía correos electrónicos a menudo sarcásticos.
Cuando Trump fue a juicio por primera vez, mencionó la "Semana Tormentosa" del republicano, una referencia no muy sutil a las acusaciones de que Trump ordenó pagos secretos para mantener su silencio a la estrella porno Stormy Daniels.
Detrás de los chistes hay asuntos serios, dicen los aliados de Biden.
Competir contra Trump mientras su juicio obtiene una amplia cobertura mediática significó que la campaña de Biden tuvo que "luchar por llamar la atención", dijo una fuente de la campaña.
Los "chistes o juegos de palabras más picantes" no fueron sólo por el simple hecho de hacerlo, sino más bien para resaltar la elección entre los dos candidatos.
Los comentarios o historias divertidas aparecerán en los titulares, pero eventualmente se transmitirán a los mensajes serios de Biden sobre temas como el aborto, la democracia o la economía, dijo la fuente.
Y también es más probable que los comentarios humorísticos surjan efecto en un entorno mediático fragmentado, ya que la gente recibe sus noticias a través de una variedad de medios sociales, en lugar de la televisión como antes, agregaron.
La campaña de Trump ha desestimado los esfuerzos del bando rival, en particular un video del Día de la Madre que criticaba a Trump por sus políticas de aborto y separación de familias de inmigrantes.
El portavoz de la campaña de Trump, Steven Cheung, calificó el anuncio de "repugnante" y dijo que Biden tenía una "existencia triste, miserable y cobarde".
dk/dw/bjt
© Agencia France-Presse
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